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on March 10, 2007 at 10:23:58 am
  • Why is self-promotion so important? (Annalee, Penelope)
    • If you don't pitch yourself and your prooduct, no one else will.
    • Promotion is at least half your job.


  • How do you answer the question "So what do you do?"
    • Perfect your elevator pitch. (Molly)


  • How do you market without /marketing/? (Matt)
    • do work that doesn't have the explicit goal of promoting yourself, but does as a side effect. (ie, contribute to open source projects; publish work under a CC or GPL license; freely share information on your weblog; volunteer your skills for a good cause/barter work and ask for attribution; positively contribute to an online community - like Metafilter, Flickr, a mailing list, LH; speak at events like SXSW)


  • Best ways to establish yourself as an authority on a topic?


    • Blogging as establishing expertise (Matt, Penelope)
  • Creating demand: Can playing hard to get professionally pay off? (Penelope, Molly)
  • When you're a one-person shop, what's better: create a company with a different name or market yourself as an individual?* Personal weblogs that get personal - will they scare off or attract potential clients?* Give them something to remember you by* How much time do you spend on marketing your work versus DOING it?

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